LSC DBA Lyon Financial Service Website Privacy Statement
This document was last updated on 06/01/2018
FACTS
WHAT DOES LYON FINANCIAL SERVICE DO WITH YOUR PERSONAL INFORMATION?
WHY?
Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
WHAT?
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
- Social Security number and income
- Account balances and transaction history
- Credit history and credit scores
HOW?
All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons Lyon Financial Service chooses to share; and whether you can limit this sharing.
Website Tracking
We receive technical information when you use our Site. We and our marketing agencies use these technologies to analyze how people use our Site, to improve how our Site functions, and to serve you with advertisements that may interest you.
We and our marketing agencies use Google Analytics and Clicky Analytics to collect the following information when users access or interact with our Site: This information may include, among other information, the browser and operating system you are using, the URL or advertisement that referred you to our Site, the search terms you entered into a search engine that led you to our Site, areas within our Site that you visited, and other information commonly shared when browsers communicate with websites. This information may also include x/y coordinates of mouse events, unique ID tracking cookie, Internet Protocol (“IP”) address (anonymized for residents of the European Economic Area), unique device identifier (“Device Identifier”) for any device (computer, mobile phone, tablet, etc.). A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Service, and our servers identify your device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the device used to access the Service.
Our Site may use “cookies” to enhance User experience. The User’s web browser places cookies on their device for record-keeping purposes and sometimes to track information about them. The User may choose to set their web browser to refuse cookies, or to alert the User when cookies are being sent. If a User does so, note that some parts of our Site may not function properly. We use cookies and other technologies to make sure that our online advertising is bringing customers to our services. We use cookies and other technologies to study traffic patterns on our Site, to make our Site more usable as well as to study the effectiveness of our customer communications.
We and our marketing agencies use the information from Google Analytics and Clicky Analytics in order to assemble statistics regarding usage of our Site as well as to help us understand how users engage with our website on an individual and aggregate basis in order to improve it; to help with customer service needs (such as troubleshooting issues that users report to us); and for research and analytical purposes such as service performance; customer behavior and common navigation through the website. Google Analytics data is then fed into our Google AdWords account in order to help us monitor how our internet advertising is performing.
We and our marketing agencies don’t share your website traffic data with any third party for any purpose unless required for legal reasons such as meeting applicable laws, regulations, legal processes, or enforceable governmental requests; enforcing applicable terms of service; detecting, preventing, or otherwise addressing fraud, security, or technical issues; protecting against harm to the rights, property or safety of our Company, our Customers, or the public as required or permitted by law.
EEA citizens have the legal right to access, correct and/or delete their personal data by contacting us directly.
Internet Advertising
We and our marketing agencies use Google AdWords Remarketing/Similar Audiences to advertise our Site across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our Site you have viewed by placing a cookie on your machine. This cookie does not identify you or give Google or us access to your computer. The cookie essentially states, “This User visited this web page, so show this User ads related to that webpage.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to each User. Learn more about Google’s use of cookies at https://www.google.com/policies/technologies/ads/.
Opting Out of Remarketing, Advertising and Website Tracking
If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager at https://adssettings.google.com/. You can also opt out of any third-party vendor’s use of cookies by visiting http://www.networkadvertising.org/choices/. View the Clicky Analytics privacy policy page which provides additional details including the ability to opt of their analytics tracking: https://clicky.com/terms/privacy. View the Google Analytics browser add on to opt out of their analytics tracking: https://tools.google.com/dlpage/gaoptout.
Children’s Online Privacy Protection Act
Our website is not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete that information from our systems.
Mobile Messaging Terms & Conditions
Program Description: When opted-in to this Program, you will receive text messages (SMS/MMS) to your mobile number. These kinds of messages may include a response to an inquiry, request for documentation, project status updates or other messages specific to your business association with Lyon Financial (“Lyon”, “we”, “us”, “our”).
Opt In: This Program allows participants to receive SMS/MMS mobile messages after affirmatively opting into the Program. Regardless of the opt-in method you utilized to join the Program, you agree that these Terms apply to your participation.
Opt Out: You can opt out of this service at any time by replying with STOP, QUIT, CANCEL, or UNSUBSCRIBE to any SMS message sent from Lyon Financial. After opting out, you will receive a SMS reply to confirm that you have been removed from the Program. You may rejoin the Program at any time by replying to the message with START or SUBSCRIBE.
Help: If you are experiencing any issues, you can reply with the keyword HELP. You can also get help directly from us at 877.754.5966.
Message Frequency: Message frequency will vary. All SMS communications initiated by Lyon will be project-related updates or requests for information, with an expected range of 2-5 per week.
Costs: Lyon Financial does not charge for SMS communications. However, message and data rates may apply for any messages sent to you from us or to us from you, depending on your data or messaging plan. If you have any questions about your messaging or data plan, please contact your wireless provider.
Privacy Policy: The privacy and security of your information is very important to us. We are deeply committed to maintaining industry standard levels of security that comply with applicable federal and state laws to help protect the personal information that we collect. Information subject to this Program will be used solely to transmit mobile messages to you as necessary.
Lyon Financial will not sell, rent, loan, trade, lease or otherwise transfer for profit any phone numbers or information collected through this Program to any third party. We do reserve the right to disclose any information as necessary to satisfy any law, regulation or governmental request or to avoid liability.
This Privacy Policy is limited to the mobile messaging Program and has no effect on any other privacy policy that may govern the relationship between you and us in other contexts.
Disclaimer: This program is offered on an “as is” basis. Lyon Financial is not liable for delays or failures in the receipt of any mobile messages connected with this program. Delivery of mobile messages is subject to effective transmission from your wireless service provider. Your wireless service provider is not liable for delayed or undelivered mobile messages.
